![]() ![]() Silverlight further expanded its professional capabilities in 2017 with the debut of a practice focused on point-of-care marketing.įour of the agency’s clients are already taking advantage of the new offering, Goldberg reports, which is often lumped in with out-of-home advertising at other agencies. “We want to make sure we’re providing the people who have the customer service hat on first, but also people who understand the pharma industry and make sure that for every dollar we spend there’s a positive ROI,” Goldberg says. Both additions came at the director level: media director Stephen Wraspir, from UM Worldwide, and search director Meredith Hughes, formerly with Analytics Pros and SoMe Connect. It reported 25 full-timers at the end of 2017, up just two from the end of 2016. In the wake of the agency’s recent growth, Goldberg notes its biggest challenge has become finding and retaining the right people. When those firms stop working with a shared client, so does Silverlight. She explains Silverlight often partners with other firms. Silverlight Digital is a boutique digital media agency based in NYC currently working from our homes but gathering semi-regularly at our New York City office, while also offering flexible. Still, Silverlight lost four pharma accounts during the year, which Goldberg attributes to factors related to Silverlight’s partner agencies. The lion’s share of that growth came from existing clients that, Goldberg notes, spent more and expanded their relationships with the agency in 2017. ![]()
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